Coverart for item
The Resource Marketing moves : a new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain, Suvit Maesincee

Marketing moves : a new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain, Suvit Maesincee

Label
Marketing moves : a new approach to profits, growth, and renewal
Title
Marketing moves
Title remainder
a new approach to profits, growth, and renewal
Statement of responsibility
Philip Kotler, Dipak C. Jain, Suvit Maesincee
Title variation
New approach to profits, growth, and renewal
Creator
Contributor
Subject
Language
eng
Summary
The new realities of the market place require a new set of tools and concepts. This guide provides a comprehensive way by offering a framework for embedding marketing into corporate strategy
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K6313 2002
Literary form
non fiction
Nature of contents
bibliography
Label
Marketing moves : a new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain, Suvit Maesincee
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references pages 167-180) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Achieving profits and growth through market renewal
  • Positioning marketing as the driver in the digital economy
  • Formulating a market renewal strategy
  • Identifying market opportunities
  • Designing winning market offerings
  • Designing the business architecture
  • Building the business infrastructure and capabilities
  • Designing the marketing activities
  • Designing the operational systems
Control code
47255288
Dimensions
24 cm
Extent
xii, 193 pages
Isbn
9781578516001
Lccn
2001039445
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Marketing moves : a new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain, Suvit Maesincee
Publication
Copyright
Bibliography note
Includes bibliographical references pages 167-180) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Achieving profits and growth through market renewal
  • Positioning marketing as the driver in the digital economy
  • Formulating a market renewal strategy
  • Identifying market opportunities
  • Designing winning market offerings
  • Designing the business architecture
  • Building the business infrastructure and capabilities
  • Designing the marketing activities
  • Designing the operational systems
Control code
47255288
Dimensions
24 cm
Extent
xii, 193 pages
Isbn
9781578516001
Lccn
2001039445
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

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      42.737599 -84.553278

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